Although I obviously love everything at 5OS, working with illustrators, painters and graphic designers to develop wines labels is without doubt my favourite. I’ve spent a long time in the wine industry and having complete creative freedom, a disdain for commercial reality, and the type of talent we’ve met and worked with is so far from the real world it’s immeasurable. We don’t get all of the artwork spot on but that’s half the fun. “They” reckon there’s diamonds under the Hagen Arms, a truckload at least, and metaphorically Gilbert St to me feels the same.